Cal Coast Strength & Conditioning began as a group of friends training in a garage during the summer of 2013. We didn't have a website, promotional ads, or marketing campaigns to help us succeed. However, through word-of-mouth, news about our training methods started to spread and more people became interested. Our goal was not to increase the number of people at our facility or use trendy tactics to attract them. Instead, we focused on maintaining high standards, teaching people about hard work, and pushing them out of their comfort zones. Through trial and error, hard work, and many failures, we became what we are today. Cal Coast SC doesn't claim to be better than others. Our aim is to show the world that there are multiple paths to success. We emphasize the importance of understanding the mental and physical processes required for personal growth instead of simply wanting to look a certain way or achieve specific goals. We are a small community that offers a safe space for those willing to learn, endure challenges, make wise decisions, and fight for what they want. We are a culture.